Find What You Didn’t Expect. Love what you Discover.
Idea: Spring is a season of transformation — in nature, in our routines, and in how we express ourselves. This campaign taps into that fresh-start energy with a narrative rooted in discovery. Rather than just presenting clothes and products, it invites customers on a style journey. It’s not just about updating your wardrobe — it’s about unexpected finds that spark confidence, creativity, and joy.
Why it works: The phrase “Find what you didn’t expect” suggests that TSC offers more than meets the eye — hidden gems, surprising brands, and bold pieces that push personal style in new directions. It encourages exploration and feels like a personal treasure hunt.
“Love what you discover” brings it full circle — it promises an emotional payoff. That satisfying moment when you stumble across something perfect that makes you feel good, look great, and maybe even shifts how you see yourself.
By anchoring the campaign in this idea of discovery, you turn a shopping moment into a feel-good experience. And in a crowded retail landscape, experiences are what people remember.
Role: Creative Director, Director- Video, Stills
Media: Broadcast, eCommerce, Social, Radio, Digital
Listen up.
These breakthrough radio spots grab attention with playful urgency and irresistible discovery. From breaking news energy to holding your breath, they creatively disrupt the listener’s routine while delivering real value — from Easy Pay to curated spring style. The tone is conversational and fun, making the radio spots feel less like ads and more like exciting, can’t-miss moments. Both scripts lean into TSC’s strength: surprising finds and everyday ease, wrapped in a fresh, relatable voice that sparks curiosity and inspires action.
